If you have been following business news lately then you must have heard that Research In Motion (RIM), the maker of the BlackBerry smart phone, is not doing so well. Actually, to clarify, they are not doing as well as they used to or that they thought they would but they are not exactly doing badly. The price of their stock is of course down by about half and their recent smart phone releases haven’t exactly set the world on fire but they are not dead in the water and there is hope that they can make a comeback.
There is some criticism about RIM launching new BlackBerry devices that are not a huge leap forward in light of their recent lackluster performance. You have to keep in mind that any product that is ready for launch has most certainly been in development since before their recent troubles started and to cancel a ready-for-market product at this stage would result in the loss of millions of dollars in revenue and the millions of dollars that they put in to development would simply be wasted. They might not be doing that great right now but I don’t think anybody wants to see them do any worse.
Some people I know have made comments to me that RIM’s time is up and that Canadians and consumers should just let them die. One particular individual told me that he doesn’t think that Canadians should buy BlackBerry phones out of patriotic loyalty to RIM since RIM has done this to themselves. He throws his support behind the Android smart phones. I would say that he is in fact a little malicious in his desire to see RIM fail.
This is actually a sentiment that I encounter frequently. I don’t hear it from everybody but I hear it often enough. I don’t think these people realize how important RIM is to Canada .
Since the fall of Nortel, RIM is the largest player in Canada ’s telecommunications industry. Considering that that in 2009 the information and communications technology sector was 5% of Canadian GDP this makes RIM quite important. Also, don’t forget that RIM contracts a lot of its software and hardware needs to other companies. If RIM were to fold many of these other businesses would fold as well. RIM alone employs about 17500 people. If RIM were to fold it wouldn’t be a devastating blow to the Canadian economy but it would be significant.
The opinions of the above mentioned individual are ill-informed and short sighted. Based on a current downturn in performance he is advocating the abandonment of RIM. What he fails to realize is that companies face hardships all the time and recover just fine. In the 90s Apple was near bankruptcy. They found it difficult to compete with Microsoft and they were not profitable. They also took hits to their reputation due to a series of major products that were complete failures. It was until the late 90s and early 2000s that they returned to profitability with the launch of the iMac and later on, the iPod. Also, the Nexus One had its sales drop and it was discontinued despite initial success at launch.
RIM has still has life and with a few strategic changes can come back and be an industry leader again. I have faith in RIM and will be a BlackBerry user until either the company folds or I die; whichever happens first. I plan to be an early adopter of the new line of phones coming next year that will be using the QNX platform next year.
The criticism of RIM is warranted but the death sentence that a lot of consumers feel it deserves is not. Now and forever I throw my unwavering support behind RIM and the BlackBerry product line.